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Short, practical guides to getting found, trusted and recommended by AI.

12 checks to run before you pay anyone for GEO

Most of a GEO audit is verifiable by the site owner in under an hour. Run these twelve checks first — they tell you what you need, and whether the vendor quoting you knows their job.

Security headers without breaking AI visibility

Adding a CDN proxy for security headers can silently block AI crawlers and break your own site. The two traps we hit doing it on mentio.agency, and how to avoid both.

How ChatGPT, Perplexity and Gemini each pick their sources

The major AI assistants retrieve differently, and optimising for one does not automatically win the others. What each system favours, and the work that pays off across all of them.

The cost of being anonymous: E-E-A-T in AI search

Unsigned content is treated as lower-confidence by AI systems. What each letter of E-E-A-T means in practice, why the first E is the hardest to fake, and the minimum viable authorship setup.

One website is not enough: how AI decides your brand is real

AI systems treat a brand that exists on one website as an unverified claim. What an entity is, why cross-referencing matters more than volume, and the consistency mistake that quietly splits you in two.

Why nobody can guarantee you a place in AI answers

Agencies promising guaranteed AI citations are selling something they do not control. Here is exactly where the control ends, and what an honest guarantee looks like instead.

From 53 to 77: what actually moved our own GEO score

Five weeks after publishing our own audit at 53/100, the same audit returns 77/100. The honest breakdown of which fixes moved the number, which did almost nothing, and what is still broken.

How to write content AI actually quotes

Assistants lift specific, self-contained passages — not paragraphs of positioning. Six concrete rules, with before-and-after examples, for making your pages quotable.

Schema.org for AI search: the 5 types that actually matter

Structured data is how you state facts machines can trust. Which schema types move the needle for AI visibility, what to put in them, and the mistake that quietly cancels them out.

AI crawlers: which bots read your site, and how to check they can

GPTBot, ClaudeBot, PerplexityBot, Google-Extended — what each AI crawler does, how to check whether you're blocking them by accident, and which ones to allow.

Case study: we audited our own site. Score: 53/100 — and that's the point

We ran the same GEO audit we sell on mentio.agency itself, two days after launch. Full category scores, what earned 88-98, what earned 5, and why the gap is the roadmap.

How to get your business into Google AI Overviews

AI Overviews sit above the classic results and answer the query directly. What determines which sites get cited — and the five practical steps that raise your odds.

GEO vs SEO: what actually changes (and what stays the same)

GEO is not a replacement for SEO — it's the next layer. A practical comparison: what carries over, what changes, and why businesses now need both.

5 reasons AI assistants recommend your competitors instead of you

AI doesn't say 'no results' — it confidently recommends someone else. The five most common technical and content reasons a business is invisible to ChatGPT, Perplexity and Google AI.

How to check what AI says about your business (5-minute test)

A practical 5-minute test: ask ChatGPT, Perplexity and Gemini about your business, check your robots.txt and structured data, and find out if AI can recommend you at all.

What is llms.txt and does your website need one?

llms.txt is a proposed standard: a markdown file that gives AI systems a curated map of your website. What it is, how it differs from robots.txt and sitemap.xml, and how to write one.